Instant Gray Away Pen
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#1 Best Seller In 🇬🇧
4.8 based on 312 reviews

Patented Gray Away Pen

COVERS GREYS IN SECONDS NO AMMONIA · NO PEROXIDE

Your salon colour, stretched. Cover grey regrowth in seconds — gone with your next shampoo.

  • Covers greys in seconds
  • Blends seamlessly with your natural colour
  • Precision brush for roots, part & temples
  • Lasts all day, washes out with shampoo
Only 14 left in stock
A salon root touch-up every 4 weeks, plus the appointment $197
The Gray Away Pen same coverage, at home in seconds $39
MOST POPULAR
$99FREE

30-Day Blend Guarantee

If it doesn't blend with your colour, email us and we'll refund you. Keep the pen.

  • UK owned
  • Fast and free shipping
  • 30-day guarantee
89
Barbara shows how to use Ivory Beauty Gray Away Pen
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Susan H. Just ordered one for myself and one for my sister 💕

Linda M. I've had mine two months now — best thing I've bought all year, so easy

Carol B. Is this the one you mentioned at book club?? Ordering now

How to use it
Brush over your roots, part line or temples — as easy as mascara. A few strokes and the grey is gone. It sets in place, wears all day, and washes out with your next shampoo.
What's inside
A temporary colour cream that sits on the hair, not in it. No ammonia, no peroxide, no commitment — it never touches your salon colour, so you're back to your usual routine at your next wash.
Shipping & returns
Free shipping, dispatched the next business day, delivered in 2–8 business days on average. Then you have 30 days to decide — if it isn't right for you, one email gets you a full refund. Easy as that.

Women who'd tried everything. Until now.

Before and after grey root coverage
Karen M. 54 Verified buyer

I was booking colour appointments every three weeks just for my part line. Now I stretch it to six and honestly nobody has noticed. It takes me about thirty seconds in the morning.

Before and after grey coverage at the temples
Helen T. 61 Verified buyer

I've tried the sprays and the powders and they all rubbed off on my pillow. This one actually stays put until I wash it. The brush makes it easy to get the little hairs at my temples too.

Before and after root touch-up
Susan R. 48 Verified buyer

Keep one in my handbag and one at home. I went grey early and it used to make me so self-conscious in photos. My daughter did a before and after and I couldn't believe the difference.

Before and after grey coverage
Margaret D. 57 Verified buyer

Ordered the Black Brown after using the colour guide and it's a perfect match. No mess on my hands or the bathroom sink, which I can't say for the last product I tried.

Before and after early grey coverage
Jess K. 36 Verified buyer

I only have a few greys but they're all right at my part so they're the first thing I see in every photo. This covers them in literally seconds on my way out the door. Nobody my age talks about this stuff so I'm glad I found it.

Covers greys in seconds No ammonia, no peroxide Washes out with shampoo Precision brush for roots & temples Never touches your salon colour Covers greys in seconds No ammonia, no peroxide Washes out with shampoo Precision brush for roots & temples Never touches your salon colour
REAL RESULTS

Gray To gorgeous without the price tag

One pass of the pen. That's it.

After — greys fully covered
Before — visible grey regrowth
BEFORE AFTER
No stained hands or pillows
No ammonia, no peroxide
Blends into your colour
Gone with your next shampoo
0% said it was effortless to apply — no mess, no gloves, no stained hands.
0% now book the salon less often — stretching weeks between colour appointments.
0% call it their on-the-go essential — one at home, one in the handbag.

Based on a survey of Ivory Beauty customers.

Make your colour last

Salon alone vs salon + the pen

Same salon visit. Two very different months after it.

Salon only
Salon + Gray Away Pen
Fresh colour

Rich, even, invisible roots — the look you paid for.

Wk 0
Fresh colour

Same great start — with a pen in the drawer for later.

Greys peek through

Regrowth shows at the part. The countdown to your next appointment starts.

Wk 3–4
15-second fix

A quick stroke at the mirror and the regrowth is gone. Colour looks fresh.

Back in the chair

Roots on show — another booking, another afternoon, another salon bill.

Wk 5–6
Still looking fresh

Touch-ups as regrowth appears. Nobody knows but you.

And again…

The cycle repeats — every 5–6 weeks, on your roots' schedule.

Wk 10–12
You choose salon day

Book the chair on your schedule — not your roots'.

2–3×
longer between salon visits
15 sec
per root touch-up at home
$100s
saved on salon visits a year
Choose your shade

The 30-Day Blend Guarantee

Try it on your own greys, in your own mirror, for a full month. If the shade doesn't blend with your colour — or you simply don't love it — email us and we'll refund every cent. You don't even send the pen back.

  • Keep the pen
  • One email, no forms
  • Full refund, no questions

What sets it apart

See how the Gray Away Pen stacks up against ordinary root sprays and powders.

Ivory Beauty Gray Away Pen
Gray Away Pen
Other products
Covers greys in seconds
✕
No ammonia or peroxide
Some
No transfer once dry
✕
Precision brush applicator
✕
Washes out with shampoo
Some
30-day money-back guarantee
✕
 
 

This is why it works

Olive fruit oil

Olive Fruit Oil

Conditions each strand and leaves a smooth, healthy gloss — colour that looks like hair, not paint.

Talc powder and mica

Talc & Mica

A silky, matte powder base the colour clings to — smooth, even coverage that stays put all day.

Polyisobutene binder

Polyisobutene

The binder that hugs pigment to every strand — no dusting off, no rubbing onto collars.

Natural mineral pigments

Natural Mineral Pigments

True-to-tone shades — black, dark brown, coffee — with no bleach and no harsh chemicals.

 
 
HOW TO USE

Greys gone in three steps

As easy as mascara — no gloves, no mess, no salon.

Press the button at the top — colour flows straight into the soft brush tip.

WHY IT WORKS

Everything the sprays and powders get wrong

Ivory Beauty Gray Away Pen

No stained hands or pillows

Sets in place once dry — no transfer onto skin, collars or pillowcases.

Won't damage your hair

No ammonia, no peroxide. It sits on the hair — never in it — so your salon colour stays untouched.

Blends, doesn't paint

A sheer colour cream that melts into your shade — no flat, obvious patches.

30 seconds, no skill needed

Click, brush over the greys, done. If you can use mascara, you can use this.

Zero commitment

Not sure about it? It washes out completely with your next shampoo.

Wrong shade? Refunded.

30-day blend guarantee — if it doesn't match, email us for a refund and keep the pen.

Common questions

Everything worth knowing before your first touch-up.

Will it rub off on my pillow or clothes?
Once it sets — a few seconds after applying — it holds through a normal day. Like any temporary colour, heavy rain or a sweaty workout can soften it, so re-apply after the gym rather than before.
Is it permanent?
No — and that's the point. It's a temporary colour that wears all day and washes out with your regular shampoo. Your salon colour underneath is never touched.
Which shade should I choose?
Pick the shade closest to your current colour — the roots, not the ends. If you're between the two, go darker: slightly darker roots read as natural, slightly lighter ones don't.
Does it cover fully white hair?
Yes — that's the job it was built for. On fully white regrowth, a second pass gives you denser coverage.
Will it damage my hair?
No. There's no ammonia and no peroxide — the two things in permanent dye that open and stress the hair. The cream sits on the surface and leaves with your next wash.
What if the shade doesn't match?
Email us within thirty days and we'll refund you. You don't need to send anything back.

Women who'd tried everything. Until now.

4.8 312 reviews